Nicky Senyard, CEO, looks at how operators use more than one affiliate network and what affiliates should watch out for.

The evolution of sportsbook affiliate marketing has been influenced markedly by government involvement and well established land based operations. Particularly, geography-based promotion of sportsbooks in the European market and comprehensive affiliate software are playing a major role in shaping the industry today.

At Income Access, our affiliate managers have helped many new gaming affiliates sort through these possibilities. Read on as we: -Explore popular gaming affiliate marketing models including search engine marketing, community centric affiliate promotion, Pay per click (PPC) and incentivized traffic; -Share what works best for player conversions; and -Suggest Income Access partners you can trust to get you started right!

GEO-TARGETING